Musk Launches Advertising Campaign to Recover: X Claims Grok Helps Its Brand Safety Score Nearly 100% After Deepfake Scandal, Stands Firm Against Blocking Tools
Musk's X platform is using AI to reshape its security image to win back advertisers. Internal documents show that the platform emphasizes to advertisers that, with the support of Grok AI, X has become extremely secure. This move is seen as a PR self-rescue against the AI deepfake scandal in early 2026, with the core selling point being a perfect score under Grok's review.